Marketing automation for real estate
Estate Mailer, a specialized Real Estate CRM Software, streamlines your entire marketing process. From planning and execution to tracking, evaluation, management, and optimization, it enhances the effectiveness of your campaigns.
Lead Management
This feature has a complete lead nurturing process where it will handle lead information, lead scoring to lead assigning. It should allow marketing and sales teams to work together to gain more leads, nurture leads effectively and increase the lead-to-customer ratio.
Email Campaigns
This feature you are opting for should offer you end-to-end email campaign functionality. All the major customer communication from initial contact to purchase discussion to product queries session is initially done via emails. To have centralized and continuous communication, you need to have a feature that allows you to schedule email campaigns to improve your customer interaction process.
Segmentation
Segmentation is when a brand chooses its target audience based on what kind of product and service they offer. This means they consider people preferences, behavior, taste, income, and other factors before choosing their target market. This module helps in segmenting these databases.
Real-time Alerts
This feature offers real-time automatic alerts to be sent to internal team members or to other teams. If at any time, any workflow requires some action, an automatic alert should be sent to respective members to perform/complete the action. This is an especially important feature when the marketing team pushes leads onto the sales table and requires them to perform an
action.
Basic Organized Workflow
This feature is able to provide easy workflow creation and management. As the bottom line is to increase productivity and have an organized process, it is important to have a planned workflow that is easy to follow and optimize.
Trigger Responses
The aim of this feature is to allow real-time responses that are easy to send to customers. Every response needs to be prompt because even five minutes delay can lead to a lost customer opportunity. So this module has a feature that allows you to time and schedule your responses so they can be sent in real-time.
Customized Templates
In a business, 70% of the communication is done using emails and newsletters. This feature is opting for should allow you to customize your email and newsletter templates and create new templates easily. It should offer editing rights on pre- designed templates so that you can choose designs from the software and apply your desired changes.
Personalized Messaging
This feature is able enough to let you send personalized canned emails every time. The whole purpose of using automation is to have the liberty to use canned emails, but it also allows you to personalize these emails to ensure they don't looked canned.
Get started
Ready to supercharge your real estate business?
Grow sales and stay ahead in the competitive market by being among the first to benefit from our game-changing solutions.
